NPR News: California Is Spending Millions To Advertise ACA To Latinos, But Will It Work?

California Is Spending Millions To Advertise ACA To Latinos, But Will It Work?
California is spending $111 million on advertising its ACA exchange — and 30 percent of its media buy on Latinos. But the messages are basic and educational in light of the ACA being under attack all year. Will a message of just "We're here, we're open" resonate with Latinos?

Read more on NPR
October 30, 2017 at 05:23AM
Health Care