NPR News: Should Hyping Edible Bugs Focus On The Experience Instead Of The Environment?

Should Hyping Edible Bugs Focus On The Experience Instead Of The Environment?
A new study shows that when ads made hedonistic marketing claims, such as "exotic" or "delicious," rather than targeting environmental interests, more people were willing to try eating insects.

Đọc tiếp trên NPR
January 10, 2019 at 11:49PM
Environment