What It Means to Be a Gen Z Beauty Brand Today

By BY RACHEL STRUGATZ from NYT Style https://ift.tt/316dGAp
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A decade ago, your lipstick brand wasn’t expected to comment on social justice. Now, customers demand it, especially the teens and adults under 25 that make up Gen Z.
Generation Z, Cosmetics and Toiletries, Beauty (Concept), Social Media, Skin, Millennial Generation, Women and Girls
August 18, 2020 at 04:00PM